For export managers, sales managers, business owners
EXPAND YOUR BUSINESS INTO NEW EXPORT MARKETS
WE WILL HELP YOU BUILD EXPORT MARKETING AS A SERVICE
- Long-term interim management together with your team
- The development and implementation of a strategic marketing plan
- Active management of paid advertising campaigns in export markets
- Building a system where you know where your money goes each month and how much comes back.
"ca. 4 M EUR IN SALES FROM FOREIGN MARKETS"
Pinska Liimpuit OÜ produces glulam beams in Estonia.
- We set up pan-European monthly paid advertising campaigns and "lead generation".
- The aim was to achieve inbound inquiry volumes, B2B marketing leverage, and profitability.
- As a result, we helped to generate approximately EUR 4 million turnover from European markets in the 1st year.
WHAT GOALS CAN WE HELP YOU ACHIEVE?
- Nobody knows anything about your company in the export markets?
- Positioning your company as an expert in a specific niche through video marketing and Youtube.
- Wonder why money is going up in flames in digital marketing channels?
- Management of paid digital campaigns and cost optimization with ROI reports.
- Few inquiries and sales?
- Systematically achieving monthly inbound inquiries and sales through paid marketing.
- Your offers don’t convert?
- Continuously learning from feedback and making changes to value propositions, product, or service design.
SYSTEMIC APPROACH IN DEVELOPING EXPORT
#1
We start from data that would allow you to segment your existing customer base. What do they buy, what additional services do they buy and why do they buy from you in the first place?
What pain point does your product or service solve better than those of your competitors in a particular foreign market?
We will loosely define the "buyer personas" that will be targeted and what the competitive value propositions and positioning are in a particular niche.
#2
#3
We will select the target markets and niches where you are most likely to succeed, and target your marketing activities there (according to your budget).
We will review your website and landing pages and how they speak to the "buyer persona". If necessary, we will rewrite texts, and product/service descriptions and create new positioning and packaging.
#4
#5
We will produce product or service videos, and take pictures of products. Salespeople get in front of the camera and explain the value proposition or strengths of their product or service. We help build a global SEO strategy through content marketing.
We will start running monthly paid advertising campaigns on Google, Facebook, Youtube, Linkedin, etc., and measure the cost of inquiries and customer acquisition per channel. Optimize, optimize, optimize!
#6
COST AND RISK MITIGATION
The biggest fear for businesses is investing money in the unknown, so we start small by picking one region to expand in, usually one county in an export market.
- We test the competitiveness of the product or service's value proposition and demand, etc.
- We continuously gather feedback from your sales team and markets.
- We will propose a product or service to meet market needs.
- We will optimize the approach, messages, visuals, etc.
When we reach a positive ROI for digital campaigns, we will expand the advertising campaigns to new regions, with the aim of not burning through the client's marketing budget!
CUSTOMER FEEDBACK
During the year, we have done many marketing projects that have brought plenty of clients through to our landing page. About Andres, I liked his persistency; even if he doesn’t get the desired feedback right away, then he doesn’t put anything aside but seeks solutions. We’ll definitely continue cooperating with Salesfunnel.works in the future.
ANDRUS VENDER
PINSKA.EE juhatuse esimees
Very professional and detailed service. A personal approach and based on the product or service. Scope and quality of the service are very good, effects are measurable over a reasonable period and statistics are always readily available. Gladly recommend!
ROMAN KLJUTSIVSKI
CATERING.SPARGEL.EE
It was a pleasure working with Andres. Thanks to him, we received a lot more market quote requests. In the future, would like to work with him once again on new projects.
ARNO PIHLAKAS
KOLIMISPROFID.EE tegevjuht
We built an exciting website that stands out and integrates telling YouTube videos that intelligibly answer frequently asked questions from customers and save a lot of time in sales work.
Andres also helped us rebuild advertising campaigns in Estonia and Finland and optimize them to save costs. The partnership has been significant and productive.
TIIT SILD
TUBE.KATUS.EU
MORE B2B CUSTOMERS THAT GREW SALES WITH US
"REVENUE INCREASED from 6 M EUR -> 9 M EUR"
Pinska Woodmill produces roofing beams, painted lining boards, and other lumber.
- It is the result of a team effort to set up a strategic marketing plan.
- Created strong competitive value propositions for their product/service.
- We chose the right digital marketing channels and achieved a positive ROI.
- We helped to increase turnover and market share.
WE HELP YOU EXPAND INTO FOREIGN MARKETS AND INCREASE EXPORT SALES.
Does your company need a better marketing plan and execution to further grow export sales?
Get in touch and let's talk more about how interim management, hand in hand with your sales team, could simplify entering into foreign markets, would bring an objective big picture view in-house, and accelerate sales growth in export markets.
