HOW TO USE GOOGLE ADS
TO FIND B2B CUSTOMERS IN EXPORT MARKETS?
A TRAINING COURSE AIMED AT EXPORT SALESPEOPLE WHO WISH TO:
- Reduce the time it takes them to reach the right customers;
- Reduce the frustration caused by "cold calling" because people don't respond to you;
- Increase the number and improve the quality of incoming requests;
- Achieve stable monthly volumes of inquiries and increase export sales.
WHO IS THIS TRAINING FOR?
This practical training is designed for (manufacturing) companies and export salespeople:
- who have never run a single Google paid advertisement in the export direction;
- who would like to receive more quality inquiries and contacts each month;
- but they don't know where to start when building Google ads and lead generation.
ONE CLIENT’S RESULTS
"ca. 4 M EUR IN SALES FROM FOREIGN MARKETS"
Pinska Liimpuit OÜ produces glulam beams in Estonia.
- e set up pan-European monthly paid advertising campaigns and "lead generation".
- The aim was to achieve inbound inquiry volumes, B2B marketing leverage, and profitability.
- As a result, we helped to generate approximately EUR 4 million turnover from European markets in the 1st year.
WHY DO I NEED IT?
Many salespeople use the so-called "cold calling" approach, i.e. they try to contact you directly one by one through emails or Linkedin (which is not wrong at all), but:
- such an activity is very time-consuming and therefore a lot of time is wasted;
- such activity is of low effectiveness because potential customers do not currently need your product or service;
- salespeople get frustrated after constantly running into a brick wall because they keep hearing „NO“ or get no feedback at all.
B2B purchasing journeys often start with keyword searches on Google for products or manufacturers, so it's important to be easily found in export markets and local languages.
Source: The Marketing Desks
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WHAT DOES THIS GOOGLE ADS TRAINING COVER?
- With what keywords could you start building your Google export strategy to get B2B searches (especially if you are in manufacturing or physical products)? I'm going to introduce some real examples of building B2B "lead generation".
- What mistakes should be avoided when targeting B2B product and service keywords to lower the amount of budget that you burn? I'll share examples from real customers that have managed to stop burning money.
- Where can data mining take you?
- How do we realistically allocate and optimize marketing budgets according to price competitiveness in a given target country?
- How to improve the quality of your query? I will go through the logical steps that you can take to improve the quality of a query.
- Is it possible to target B2B customers in their "customer journey"? I'll give a real example and walk through the logic of how to build it.
BONUS MATERIALS
- People have asked me where inquiries or sales come from. We'll talk about how to find from Google Analytics where inquiries and sales are coming from.
- What kind of video content should an export manager produce for it to later show up in global Google organic search as content marketing, and that would help increase your company's brand awareness and reduce your marketing budgets in export markets?
WHAT IS NOT COVERED?
Because export salespeople want to focus mainly on their work, quoting and bringing deals home, I won't waste your time with:
- We won’t be talking about how Google ads are technically built;
- We won’t be talking about how to install Google Analytics codes, etc;
- We won’t be talking much about Quality Scores, landing pages, etc. (although all those are important too);
- We won’t be talking about things you don't need directly for your job, as this know-how is usually outsourced to a marketing agency or a capable specialized employee.
B2B GOOGLE TRAINING
This Google B2B marketing training program costs 99 EUR
(including VAT).
Get in touch and let’s discuss how visitor management hand in hand with your sales team could make it easier to enter foreign markets, bring home an objective bigger picture and accelerate sales growth within the export market
